Quick start
Go from an installed theme to a storefront ready to customize in six steps.
- 01
Duplicate the theme
Keep a backup before changing a preset or page structure.
- 02
Choose a preset
Select the closest starting point for your brand: Ochre, Prairie, Rivage, or Alpine.
- 03
Add your identity
Upload your logo and favicon, then adjust colors, typography, spacing, and shapes in theme settings.
- 04
Upload your media
Add a desktop image and, when the composition requires it, a dedicated mobile image.
- 05
Connect your catalog
Select real collections and products in every section. Demo products are not transferred.
- 06
Check before publishing
Test navigation, variants, add to cart, search, mobile layouts, and contrast.
Presets
All four presets share the same capabilities while using different compositions, rhythm, typography, and palettes.
- 01
Ochre
Warm editorial direction for watches, accessories, and refined catalogs.
- 02
Prairie
Airy botanical composition for bicycles, craft, and outdoor brands.
- 03
Rivage
Immersive carousel and sunlit rhythm for swimwear, jewelry, and lifestyle.
- 04
Alpine
Dense, enveloping layouts for knitwear, apparel, and winter brands.
Installation and customization
Global settings define the storefront identity; sections organize the content of each page.
- 01
Install without publishing
After purchase, open Online Store > Themes. Work on the theme in the theme library while keeping the current live theme published.
- 02
Keep a backup
Duplicate the theme before changing a preset, navigation, or page structure. Name the copy with a date or version number.
- 03
Set the global identity
In Theme settings, configure the logo, favicon, colors, typography, page width, buttons, cards, motion, and social links.
- 04
Build page templates
In the editor, select the Home, Product, Collection, or Page template, then add, hide, and reorder sections without editing code.
- 05
Replace starter content
Review every heading, button, link, image, and selected collection. Preset copy is illustrative and should not remain unchanged.
Images and video
Well-prepared media prevents unexpected crops and protects storefront performance.
- 01
Desktop hero
Aim for about 2400 × 1400 px and keep the subject clear of the copy area. Check the actual crop in the editor.
- 02
Mobile hero
Add a dedicated vertical image around 1200 × 1600 px when needed. Automatic cropping cannot reliably preserve a subject placed near an edge.
- 03
Products
Keep a consistent ratio, such as 4:5 around 1600 × 2000 px. Add product-only, worn or contextual, and a detail image when texture matters.
- 04
Video
Prefer a short Shopify-hosted loop that does not rely on sound. Always provide a poster image.
- 05
Accessibility
Write useful alt text for informative images. Purely decorative images can keep an empty alt attribute.
- 06
Performance
Export WebP or AVIF where possible and avoid loading very heavy media above the fold.
Catalog and navigation
Connect every section to the real resources in your store before publishing.
- 01
Products and variants
Check price, availability, options, swatches, media, quantity, and add-to-cart behavior.
- 02
Collections
Assign an image and description, then configure Shopify Search & Discovery filters for your catalog.
- 03
Navigation
Assign main-menu to the header and footer to the footer. Check every link on desktop and mobile.
- 04
Product pages
Reorder information blocks, enable recommendations, and add shipping, care, and returns information.
- 05
Markets and languages
Translate merchant content with Shopify Translate & Adapt and verify currency formats, menus, and copy in every market.
- 06
Anchors and buttons
For a link to a homepage section, use its anchor ID. For Shopify resources, select the product, collection, or page directly in the editor.
Pre-publish checklist
Before publishing, browse the storefront like a customer instead of checking it only inside the Shopify editor.
- 01
Home page
Check every button, carousel, desktop and mobile image, form, and section order.
- 02
Collections
Check image, copy, sorting, filters, pagination, product cards, and the no-results state.
- 03
Products
Test every option and variant, media, price, availability, add to cart, and recommendations.
- 04
Cart and search
Add, update, and remove an item. Test predictive search, the results page, and the empty cart.
- 05
Mobile and accessibility
Test at least one small phone and a desktop, keyboard use, visible focus, contrast, alt text, and reduced motion.
- 06
Trust pages
Connect contact, delivery, returns, privacy, and terms. Replace all sample legal copy with reviewed content for your business.
Troubleshooting
Most setup issues come from an unselected Shopify resource or media whose crop does not match the section.
- 01
A product section is empty
Open its settings and select a published collection containing products available on the Online Store channel.
- 02
The hero is cropped badly
Add a dedicated mobile image, adjust the focal point when available, and leave enough space around the subject.
- 03
Rollover does not change the image
Add at least two product media items, then verify the primary and hover media positions in the section.
- 04
Filters are missing
Configure filters in Shopify Search & Discovery and make sure products contain the relevant options or metafields.
- 05
A link goes to the wrong place
Select its destination again in the editor. For an anchor link, confirm that the target ID exists on that page.
Frequently asked questions
Why are demo images not installed?
Shopify transfers the theme and preset, not the products, collections, menus, or media owned by the demo store. The theme editor keeps ready-to-fill media settings.
Can I switch presets later?
Yes, but duplicate the theme first. Applying another style can reset global settings and some template structures.
Does the theme require an app?
No. Features shown in the demos are built into the theme or Shopify. Optional capabilities such as advanced reviews can still be added with a compatible app.
How do I enable image rollover?
Add at least two product media items and enable the secondary image in product-card settings. Touch devices keep a mobile-appropriate interaction.
What does support cover?
Support covers reproducible bugs, installation, and native settings. It does not cover custom development, third-party apps, or catalog entry.
Support
Need help? Send the store URL, theme version, affected page, reproduction steps, and a screenshot.
Target response time is two business days.
Contact supportRelease notes
Version 1.0.0 - initial public release
- Four seasonal presets with dedicated page structures.
- Static, split, and carousel heroes with mobile media.
- Collections, filtering, predictive search, recommendations, and cart drawer.
- Swatches, variants, quick add, pickup availability, and purchase options.
- Brand settings, reduced-motion support, and four storefront languages.
